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Creating an authentic African look & fell

M&C Saatchi Africa is a part of the M&C Saatchi network but obviously has a very different market that needed to be more relevant to their potential African clients. I was given the task of creating their new brand look and feel, taking the brutal simplicity of the M&C Saatchi brand and adding some flare. To do so I illustrated some African patterns, to give it that authentic African aesthetic.

We created a brand book, to tell their unique story, and refreshed their website, adding some additional pages and bringing the brand’s digital experience to life with my illustrations.

ROLE | Graphic and digital designer
CLIENT | M&C Saatchi Africa
SCOPE | Book, website & online elements