Creating an authentic African look & fell

M&C Saatchi Africa is apart of the M&C Saatchi network but obviously has a very different market and needed to be more relevant to their potential African clients. I was given the task of creating their new brand look and feel, taking the brutal simplicity of the M&C Saatchi brand and adding some flare. To do so I illustrated some African patterns, to give it that authentic African aesthetic, and we created a brand book to tell their unique story – as well as refreshed the website.

ROLE | Graphic and digital designer
CLIENT | M&C Saatchi Africa
SCOPE | Book, website & online elements